Private Practice 101: Starting and Growing Your Own Practice
This course was created to guide SLPs through the process of starting a private speech therapy practice. Featuring how to set up a business structure, marketing strategies, and HIPAA compliance guidelines, this course will cover all the essentials to begin your private practice journey.
Presented by
Jill Shook has been a speech-language pathologist since 2011 and a private practice owner since 2015. She has extensive training in orofacial myofunctional disorders and AAC, and has presented on the topics of EBP and starting a private practice since 2018. She provides consultations through her Private Practice SLP website. ill is the owner of Jill Shook Therapy LLC, which includes Jill Shook SLP (TPT resources), & Private Practice SLP (private practice resources). Jill is a member of ASHA and the Pennsylvania Speech and Hearing Association (PSHA), as well as the upcoming chair of the PSHA Private Practice committee.
Built for you
Who this course is for
Every minute is written for working clinicians, educators, and families. You walk away with real-world tools to try with your next learner, not abstract theory.
Practice Owners
Speech-Language Pathologists
Clinical Directors
Solo Practitioners
After this course
What you’ll walk away with.
You leave with concrete skills and frameworks you can apply in your next session, classroom, or family visit, not just ideas to think about later.
Earn your CEUs
Attend the full course and pass the post-session assessment at 80% or higher. Your 0.1 ASHA CEUs are reported to ASHA when you opt in on the assessment.
- 01
You’ll be able to
List 5 steps to take to start their private practice.
- 02
You’ll be able to
Identify 2 HIPAA-compliance guidelines.
- 03
You’ll be able to
Identify 3 free or paid marketing strategies.
The full 1 hour
Your learning path.
- 1
Introduction and Overview
5 minutes - 2
How to Begin (15 minutes) 10 Actionable Steps to Start
20 minutes - 3
Budgeting and Startup Costs
10 minutes - 4
Marketing Basics
10 minutes
Earn ASHA CEUs in three steps
Free courses, ASHA CEUs when you opt in.
Register & attend
Register in under a minute. Join live or watch on-demand, whichever fits your schedule.
Pass the assessment
Complete the short post-course assessment with 80% or higher to confirm mastery.
CEUs reported to ASHA
Choose to be reported on the assessment and your 0.1 ASHA CEUs are filed to ASHA for you. No paperwork, no chasing certificates.
Ready when you are
Save your seat. It’s free.
Registration is short and free: no credit card, no trial, nothing to cancel later.
Keep going
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